Overview of the Uganda Tourism Association (UTA)

The Uganda Tourism Association (UTA) is the umbrella organization representing Uganda’s tourism industry.

It unites key tourism associations, advocating for a professional, competitive, and sustainable sector.

UTA works to market Uganda as a top travel destination, promote responsible tourism, and foster stakeholder collaboration.

It represents over 2,500 enterprises, with 60% of employees being women and 72% youth.

UTA facilitates sector research, resource mobilization, and tourism product development while ensuring compliance with industry standards.

Its leadership brings over 150 years of collective expertise, driving Uganda’s tourism growth and contributing to national development goals.